The Mac was no longer important, as the iPhone, iPad and then the iPad Pro became the focus of the company.
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Apple’s deep roots in Unix meant I actually finally picked up web development for the first time, learnt how to use the terminal deeply, and even gave back to some open-source projects.īut, about the time I joined Apple’s world, the company’s attention pivoted.
Everything was designed nicely, and worked well together. That machine was my first real taste of Apple’s world, and I loved it. You could send iMessages from your computer or phone, answer calls wherever you were, and throw files to other devices with ease - and so I was tempted away in early 2013 when Apple released its second-generation 15" Retina MacBook Pro. It was obvious the company had no strategy or vision, and while Windows 7 smoothed things over a little, Apple’s side had something I wanted: everything worked together nicely. To tell the truth, I’m a life-long Windows user that grew to be disillusioned by Microsoft after Windows Vista. “In another sign that the company has prioritized the iPhone, Apple re-organized its software engineering department so there’s no longer a dedicated Mac operating system team,” Bloomberg reported.
Their hardware is underpowered, focusing on thinness and a gimmicky touch bar rather than power or functionality, the previous tentpoles of the Mac. The new MacBook Pros, released in late 2016, where interesting, but something of a half-hearted shrug in the direction of users: they’re okay machines, but they sure aren’t interesting at all. Bloomberg reported in late 2016 that Apple had dismantled the Mac team, rolling it into the iOS team, and it shows.
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